SwissMediaPartners AG was born from a love for media and technology.
It all started in the early 2000s, when a few people from the radio and music scene began helping broadcasters move from CDs and tapes to digital systems. What began as a small idea quickly turned into a mission: make media work smarter and easier.
Since then, we’ve helped radio, TV, and marketing companies in Switzerland and abroad to modernize their workflows, connect their systems, and use new technologies like cloud and AI, always with one goal: to make life easier and more efficient for people who create media every day.
Our team combines real media experience with technical know-how.
Michael Buholzer, one of our founders, comes from radio and music. He has always believed that technology should make creativity easier, not harder.
Mathieu Habegger joined the team as a student and brought fresh ideas from his time at EPFL and student radio.
Together, they built a team that’s curious, down-to-earth, and passionate about innovation and technology.
We always believed that solutions should be easy, realizable, and affordable. That’s the key to success, especially today since the media world is changing fast. We understand new technologies like AI, social media, and cloud-native solutions and we help our customers use them to keep pace and stay successful.
Over the years, we have worked on projects all across Europe and helped digitalize more than 100 radio and TV stations.
We stay close to our partners, listen carefully, and find solutions that really fit, without overcomplicating things.
We aim to give every media company the tools to own and control their content and data.
By making advanced technologies simple and accessible, we help our partners focus on what truly matters: their ideas, creativity, and audiences.
Working together with our team, customers, and the community, we always keep sustainability and long-term trust in mind.
We want to be the leading partner for modern media technologies both in Switzerland and beyond. Our goal is to help media companies stay innovative, efficient, and successful with solutions that are reliable, forward-thinking, and sustainable.
Innovation is part of our DNA. In our technology lab, deliver.media, we develop new ideas and turn them into practical tools for the media world. Here we build modern applications that automate workflows, connect legacy systems, and make everyday work faster and more affordable. It’s where we explore new technologies and make them ready for real use.
We’re a dynamic team with a deep passion for media, communication, and technology.
We plan, implement, and support media solutions to connect the right points and make complex topics easy to understand.
We’re passionate about both the newest media technologies and the classic media world like radio and TV. We all love music, art, and attention to detail in design. It’s part of who we are.
We’re not only a team, we’re a family.
SwissMediaPartners AG is 100% Swiss and owned by its employees, which keeps us independent, flexible, and close to our partners’ real needs.
Our main base is in Fribourg, a beautiful Swiss city known for its stunning old town, great restaurants, famous cheese, and the typical black-and-white cows that make this region so unique.
We also have day offices in Lausanne, Bern, and Zurich, keeping us close to our partners across the country, and strong partnerships in Germany, Benelux, and the United States, which we continue to grow.
That’s what SwissMediaPartners AG stands for: Swiss media know-how since 2001.
And yes, we’re also a cool place to work. If you love media, technology, and smart ideas, you’ll feel right at home with us.
Natascha Binggeli
Systems Engineer, Product specialist engine. & MusicMaster
Mediamatikerin EFZ
The word “partners” is right there in our name and that’s no accident. Partnerships are at the heart of everything we do.
We see our customers as partners. We see our employees as partners. And we work with solution partners who share our values and believe in long-term relationships built on trust.
Over the years, we’ve built strong connections with companies that think the way we do, companies that care about quality, reliability, and making life easier for people who work in media. Here are some of the partners we’re proud to work with:
MusicMaster has been in the market for more than 40 years, and we’ve been partnering with them since the very beginning. Together, we’ve worked on projects all over the world. From small radio stations to major broadcasting groups. We love MusicMaster and the team for bringing so much passion and possibilities to music scheduling. MusicMaster is the most open and advanced music scheduling system in the world, it opens up endless creative possibilities for programmers and broadcasters. MusicMaster Inc. also represents us in the United States, making sure our solutions reach partners across the Atlantic.
On Air Solutions in Berlin has been a trusted partner for over 20 years. We’ve done many epic projects together: from small campus radios in Switzerland to large TV networks across Europe and even the Middle East. It’s been quite a journey. On Air Solutions also represents MusicMaster outside of the US and Canada, and we partner together at events like the Scheduling Summit IMS2. In Switzerland, we represent both MusicMaster and On Air Solutions, bringing their expertise to Swiss radio stations.
TopOfMind in the Netherlands is another great partner we’ve worked closely with on many projects. They represent us in the Netherlands, Belgium, Luxembourg, and other countries, making sure our consulting and technology solutions from deliver.media reach the right people.
deliver.media is our daughter company, and we are not only sharing our offices, we are the same team. While SwissMediaPartners represents and supports the deliver.media products and services, our consulting solutions go hand in hand in other countries. It’s a natural fit: same values, same vision, and the same drive to make media work better.
There are many more partners we’ve had the pleasure to work with on great projects over the years or implemented their solutions. The list is too big, so let’s bring on the names with lighthouse projects over the last few years: Auris, DANEXiS, David Systems, StirlitzMedia, WideOrbit, Sony Professional Solutions MEA, Eurovision by EBU.
Welcome to the MusicMaster help page. Here you will find the most important links. Select the product you need help with.
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Unsere Hausschrift / Corporate Font ist MetaCorr.
Diese verwenden wir wann immer möglich zur Kommunikation und in unseren Designs.
Hier findest Du die Schriftart in unserem internen Sharepoint
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SwissMediaPartners AG
Avenue de Tivoli 3
1700 Fribourg
Switzerland
Tel: +41 58 513 03 13
SwissMediaPartners AG
Schanzenstrasse 4a
3008 Bern
Switzerland
Tel: +41 58 513 03 13
SwissMediaPartners AG
Leutschenbachstrasse 95
8050 Zurich
Switzerland
Tel.: +41 58 513 03 13
We are a dynamic team with a great passion for media, communication and technology. We specialize in planning, implementation and management in media operations.
We help to connect the important dots and to present and explain the complex and complicated handling as easy as possible.
SwissMediaPartners AG - Swiss media know-how since 2001.
Natascha Binggeli
Systems Engineer, Product specialist engine. & MusicMaster
Mediamatikerin EFZ
We help media companies develop the right strategy and bring business, and technology in harmony. Whether it’s music, video or new forms of media, the customer needs to be entertained the right way.
Our work starts with understanding and ends with practical, working solutions.
We don’t like big words and unnecessary complexity, but we love solutions that just work.
We look at every organization as a whole, from strategy to technology. To build the right solutions, we start by understanding how everything connects: what drives your business, how your teams work, which applications support them, and which technologies make it all possible. Possible for the customer, to get the right entertainment of media, where its Radio, Television or new forms of media.
We work top-down to understand the current situation, your goals, your processes, and your challenges. Then we work bottom-up to design what’s needed: Modern, efficient, and scalable solutions that truly fit your organization.
By looking at all layers: strategy, processes, applications, and technology and we make sure that everything works together. This approach helps us create solutions that not only work technically but also make sense for your business, your people, and your future.
We look at every project as a whole, always aligned with our mission and vision: to make technology simple, accessible, and useful for everyone.
We help you find the right solutions, technologies, and partners to reach your goals efficiently and sustainably. Whether you need to improve workflows, move to the cloud, integrate AI, or rethink your business model, we guide you through every step, from idea to reality.
Our consulting services include:
We make complex technology decisions simple and practical so you can focus on your creativity and growth.
We design and implement custom integrations, tools, and workflows. From radio and TV automation to data management. Our goal: connect systems seamlessly, reduce manual work, and make daily operations faster and more reliable.
We stay open and flexible by using the best tools and services on the market, not just our own. When it makes sense, technically or financially, we integrate our own proven solutions to bring you extra value.
Our deliver.media engine connects over 50 services and systems across the media world, saving production costs dramatically or adding missing functionality without replacing your legacy systems.
MusicMaster is the most advanced music and media scheduling systems for audio in any format for a small radio station or web stream to a large scalded network with hundreds of formats.
musiccompanion. brings together leading metadata providers, AI tagging and speech-to-text services to make your music library. more powerful than ever.
aircheck. monitors both your own and external streaming content, podcasts and shows, makes it searchable and easy to access for production. We just added AI to generate highlights of your sports broadcast or morning show.
And managedradio. is a smart add-on for your existing playout system or a way to create dozens of fully integrated streams quickly and efficiently. It integrates with all our solutions and seamlessly integrates with MusicMaster.
We believe that real success comes from knowledge and confidence, not just technology. That’s why our training always includes hands-on coaching and guidance to help your teams get the maximum out of every tool.
We don’t just explain how software works, we show why and how to use it effectively in daily practice. For example, great music scheduling needs not only powerful software but also a clear strategy and smart application. The same goes for new technologies like AI. We teach how to prompt correctly and use these tools creatively and safely.
Our workshops and training cover:
Every successful project starts with listening.
Let’s discuss where you are today and what’s next for your media future.
Contact Us