SwissMediaPartners AG was born from a love for media and technology.
It all started in the early 2000s, when a few people from the radio and music scene began helping broadcasters move from CDs and tapes to digital systems. What began as a small idea quickly turned into a mission: make media work smarter and easier.
Since then, we’ve helped radio, TV, and marketing companies in Switzerland and abroad to modernize their workflows, connect their systems, and use new technologies like cloud and AI, always with one goal: to make life easier and more efficient for people who create media every day.
Our team combines real media experience with technical know-how.
Michael Buholzer, one of our founders, comes from radio and music. He has always believed that technology should make creativity easier, not harder.
Mathieu Habegger joined the team as a student and brought fresh ideas from his time at EPFL and student radio.
Together, they built a team that’s curious, down-to-earth, and passionate about innovation and technology.
We always believed that solutions should be easy, realizable, and affordable. That’s the key to success, especially today since the media world is changing fast. We understand new technologies like AI, social media, and cloud-native solutions and we help our customers use them to keep pace and stay successful.
Over the years, we have worked on projects all across Europe and helped digitalize more than 100 radio and TV stations.
We stay close to our partners, listen carefully, and find solutions that really fit, without overcomplicating things.
We aim to give every media company the tools to own and control their content and data.
By making advanced technologies simple and accessible, we help our partners focus on what truly matters: their ideas, creativity, and audiences.
Working together with our team, customers, and the community, we always keep sustainability and long-term trust in mind.
We want to be the leading partner for modern media technologies both in Switzerland and beyond. Our goal is to help media companies stay innovative, efficient, and successful with solutions that are reliable, forward-thinking, and sustainable.
Innovation is part of our DNA. In our technology lab, deliver.media, we develop new ideas and turn them into practical tools for the media world. Here we build modern applications that automate workflows, connect legacy systems, and make everyday work faster and more affordable. It’s where we explore new technologies and make them ready for real use.
We’re a dynamic team with a deep passion for media, communication, and technology.
We plan, implement, and support media solutions to connect the right points and make complex topics easy to understand.
We’re passionate about both the newest media technologies and the classic media world like radio and TV. We all love music, art, and attention to detail in design. It’s part of who we are.
We’re not only a team, we’re a family.
SwissMediaPartners AG is 100% Swiss and owned by its employees, which keeps us independent, flexible, and close to our partners’ real needs.
Our main base is in Fribourg, a beautiful Swiss city known for its stunning old town, great restaurants, famous cheese, and the typical black-and-white cows that make this region so unique.
We also have day offices in Lausanne, Bern, and Zurich, keeping us close to our partners across the country, and strong partnerships in Germany, Benelux, and the United States, which we continue to grow.
That’s what SwissMediaPartners AG stands for: Swiss media know-how since 2001.
And yes, we’re also a cool place to work. If you love media, technology, and smart ideas, you’ll feel right at home with us.
Natascha Binggeli
Systems Engineer, Product specialist engine. & MusicMaster
Mediamatikerin EFZ
Welcome to the MusicMaster help page. Here you will find the most important links. Select the product you need help with.
Verwende das Logo mit dem Claim wenn die Zielgruppe sich in der Schweiz und angrenzenden Ländern befindet oder Deutschsprachig ist
![]()
smp Bildmarke DE claim no border [PNG 500] [PNG 2000] | [JPG 500] [JPG 2000]
![]()
smp Bildmarke DE claim bordered [PNG 500] [PNG 2000] | [JPG 500] [JPG 2000]
![]()
smp Bildmarke DE claim quare [PNG 500] [PNG 2000] | [JPG 500] [JPG 2000]
![]()
white smp Bildmarke DE claim [PNG 500] [PNG 2000]
Verwende das logo mit dem englischen Claim, wenn die Zielgruppe ausschliesslich englischsprechend ist
![]()
smp Bildmarke EN claim no border [PNG 500] [PNG 2000] | [JPG 500] [JPG 2000]
![]()
smp Bildmarke EN claim bordered [PNG 500] [PNG 2000] | [JPG 500] [JPG 2000]
![]()
smp Bildmarke EN claim square [PNG 500] [PNG 2000] | [JPG 500] [JPG 2000]
![]()
white smp Bildmarke EN claim [PNG 500] [PNG 2000]
Verwende das logo ohne den Claim, wenn das Dokument auf dem es verwendet wird sprachunabhängig sein muss oder das Logo in einer Grösse verwendet wird, in der der Claim nicht mehr lesbar ist.
![]()
smp Bildmarke no claim no border [PNG 500] [PNG 2000] | [JPG 500] [JPG 2000]
![]()
smp Bildmarke no claim bordered [PNG 500] [PNG 2000] | [JPG 500] [JPG 2000]
![]()
smp Bildmarke no claim square [PNG 500] [PNG 2000] | [JPG 500] [JPG 2000]
![]()
white smp Bildmarke no claim [PNG 500] [PNG 2000]
Unsere Hausschrift / Corporate Font ist MetaCorr.
Diese verwenden wir wann immer möglich zur Kommunikation und in unseren Designs.
Hier findest Du die Schriftart in unserem internen Sharepoint
Das Bild sollte nicht auf einfarbigen Farbflächen verwendet werden.
Die Bildmarke sollte nicht auf Bildern verwendet werden, auf denen nicht genügend Kontrast herrscht. Auf dunklen Bildern sollte daher die weisse Version verwendet werden.
Die Bildmarke sollte nicht auf Bildern verwendet werden, die zu sehr ablenken. Falls ein Bild zu viel Struktur aufweist, bietet sich ein blur filter oder das herabsetzen der Deckkraft an.
SwissMediaPartners AG
Avenue de Tivoli 3
1700 Fribourg
Switzerland
Tel: +41 58 513 03 13
SwissMediaPartners AG
Schanzenstrasse 4a
3008 Bern
Switzerland
Tel: +41 58 513 03 13
SwissMediaPartners AG
Leutschenbachstrasse 95
8050 Zurich
Switzerland
Tel.: +41 58 513 03 13
We are a dynamic team with a great passion for media, communication and technology. We specialize in planning, implementation and management in media operations.
We help to connect the important dots and to present and explain the complex and complicated handling as easy as possible.
SwissMediaPartners AG - Swiss media know-how since 2001.
Natascha Binggeli
Systems Engineer, Product specialist engine. & MusicMaster
Mediamatikerin EFZ
We help media companies bring strategy, business, and technology together.
Our work starts with understanding and ends with practical, working solutions.
We don’t like big words and unnecessary complexity, but we love solutions that just work.
We look at every organization as a whole, from strategy to technology. To build the right solutions, we start by understanding how everything connects: what drives your business, how your teams work, which applications support them, and which technologies make it all possible.
We work top-down to understand the current situation, your goals, your processes, and your challenges. Then we work bottom-up to design what’s needed: Modern, efficient, and scalable solutions that truly fit your organization.
By looking at all layers: strategy, processes, applications, and technology and we make sure that everything works together. This approach helps us create solutions that not only work technically but also make sense for your business, your people, and your future.
We look at every project as a whole, always aligned with our mission and vision: to make technology simple, accessible, and useful for everyone.
We help you find the right solutions, technologies, and partners to reach your goals efficiently and sustainably. Whether you need to improve workflows, move to the cloud, integrate AI, or rethink your business model, we guide you through every step, from idea to reality.
Our consulting services include:
We make complex technology decisions simple and practical so you can focus on your creativity and growth.
We design and implement custom integrations, tools, and workflows. From radio and TV automation to data management. Our goal: connect systems seamlessly, reduce manual work, and make daily operations faster and more reliable.
We stay open and flexible by using the best tools and services on the market, not just our own. When it makes sense, technically or financially, we integrate our own proven solutions to bring you extra value.
Our deliver.media engine connects over 50 services and systems across the media world, saving production costs dramatically or adding missing functionality without replacing your legacy systems. musiccompanion. brings together leading metadata providers, AI tagging and speech-to-text services to make your music library. more powerful than ever. aircheck. monitors both your own and external streaming content, podcasts and shows, makes it searchable and easy to access for production. We just added AI to generate highlights of your sports broadcast or morning show. And managedradio. is a smart add-on for your existing playout system or a way to create dozens of fully integrated streams quickly and efficiently.
We believe that real success comes from knowledge and confidence, not just technology. That’s why our training always includes hands-on coaching and guidance to help your teams get the maximum out of every tool.
We don’t just explain how software works, we show why and how to use it effectively in daily practice. For example, great music scheduling needs not only powerful software but also a clear strategy and smart application. The same goes for new technologies like AI. We teach how to prompt correctly and use these tools creatively and safely.
Our workshops and training cover:
Every successful project starts with listening.
Let’s discuss where you are today and what’s next for your media future.
Contact Us